your website should reflect the business you’ve built.

we start with how your business should be understood and perceived, then use that direction to shape the message, hierarchy, visuals, proof, and user journey. brand thinking informs the website from the start — it is not decoration added at the end.

no. the base scope covers website-level brand alignment: refining the message, setting the right visual direction, and translating your existing identity into a coherent web system. naming, logo design, full identity systems, packaging, and brand strategy are separate engagements.

not necessarily. a usable logo and basic brand assets help, but we can build a stronger digital direction from limited materials. if your identity is too weak or inconsistent to support the project, we will say so before the agreement and recommend a separate brand scope.

both. some clients need a serious first website; others need to replace a site they have outgrown. what matters is a clear offer, a focused scope, one decision-maker, and accurate business information to build around.

yes, when the business is well defined. you do not need years in business, but you do need a clear offer, a defined audience, a realistic launch plan, and the ability to provide and approve the information the website needs. idea-stage projects that expect the website to define the business are not a good fit.

the founding studio rate is $3,900 for the defined base scope. before the agreement, we confirm the pages, functionality, migration work, third-party costs, and anything quoted separately. after the deposit, the project documentation spells out the platform, technology, editing model, hosting, ownership, and known limitations. there is no required maintenance plan after launch.

the base scope covers either one landing page up to 10 sections or a focused marketing website up to 5 pages. we recommend the format based on your goals. repeated seo pages, extra unique layouts, and additional functionality are quoted separately.

most projects take 2–6 weeks once we have the brief, content, access, and signed agreement. the schedule also depends on scope and how quickly feedback comes back.

no. the process runs over email by default, so every decision stays documented. a kickoff or review call is available when it genuinely helps.

you work directly with the SOTDESIGN marketer and senior web developer. no account managers sit between you and the people doing the work. any specialist partner needed for an approved integration is disclosed before work begins.

no. the visual direction and page structure are designed around your brand, content, and goals. repeated page types may share a consistent layout where that makes sense.

yes, within the editing model agreed for your project. the proposal explains what you can edit, which accounts you own, and which changes need technical help.

you review the direction on a live preview and get up to three revision rounds within the agreed scope. we launch only after your final approval.

yes. we can replace the existing site and preserve the agreed content, URLs, and essential search structure. the studio package does not include building or maintaining the new website inside WordPress, Wix, Squarespace, or GoDaddy.

we review important pages, urls, metadata, and available search data before launch. the base scope includes an agreed number of essential redirects and technical migration tasks. large sites, extensive blog archives, and complex seo migrations need a custom scope. rankings cannot be guaranteed.

a 50% deposit starts the project. the remaining 50% is due after final approval, before launch and handoff. any approved additions are documented and priced before the extra work begins.

the base scope includes 30 days of fixes for issues related to the agreed build. new pages, new functionality, content updates, and third-party changes are separate work. there is no required maintenance plan.

the live site on your domain and hosting, the agreed accounts and access, a tested lead form, analytics and search setup, favicon and social-sharing image, and a short editing guide where applicable.

no one can responsibly guarantee rankings or AI citations. we build a crawlable, well-structured website with metadata, a sitemap, and essential on-page seo. visibility also depends on competition, content, authority, location, and time.

we choose a lightweight, supported stack that fits the agreed website. after the deposit, the project documentation names the platform, technology, editing model, hosting setup, ownership, and known limitations. we sell the outcome, not a list of frameworks.

your domain and hosting stay in your own accounts. the exact cost depends on the approved setup and any third-party services, and we confirm those costs before work begins. there is no hidden sotdesign hosting fee.

accurate information about your services, audience, pricing, credentials, and policies — plus your current website if one exists, brand assets, and images. we prepare a working website text draft from that information, and you review and approve the complete wording and factual details before launch.